Growing Your Practice
How’s business? Good?
Could it be better?
That’s a pretty common feeling. But, while massage therapy is a high-remand service, there can still be some challenges in filling in the blank spots in your available booking. Sometimes it’s a matter of money; sometimes, it’s a matter of timing. But, in many cases, it’s just simple visibility.
Here are some simple ways to improve your massage therapy practice and get more clients through your door.
Optimize Your Online Presence
In 2022, most people will research local services by going online. So whether they’re looking for a plumber, florist, physician, or massage therapist, many of your potential clients will have found you through Google, Facebook, or the like.
What these clients find is up to you. However, here are some things to keep in mind:
- Have a website that is easy to read and quick to load. Use meta tags that will draw search engines to your site. It’s worth spending a little for a professional website developer who can help you with this.
- Make online booking an option via your website. But, more importantly, make sure the process is quick and easy. The more time someone has to book an appointment, the less likely they will follow through with the process.
- Have a social media presence. A Facebook account is a must-have, followed by Instagram, Twitter, and (nowadays) TikTok. Make sure you post at least once or twice weekly and include hashtags that mention your city or town and the words “massage therapy.” In addition, try to include images of your practice and what services you offer.
- Pay attention to review sites such as Yelp and Google’s business reviews. Make sure to address negative comments appropriately and thank posters for positive comments.
- Consider email marketing. Consult with a digital marketing agency to learn how to reach more potential clients in your area with information on your practice and how you can help.
Offer Customer Incentives
Understandably, people respond well to a good deal. A great way to bring in new clients and encourage repeat patronage is to offer courses for customers to save money. At the same time, you don’t want to give the store away.
Here are some suggestions for customer incentives that won’t hurt your bottom line.
- Offer discounts to customers who book several appointments in advance.
- Have a loyalty program where a client can get a session free or at a deep discount after so many visits.
- Offer promotional discounts through employee wellness programs with local businesses.
- Set up a referral program where clients who refer your practice to others who then book appointments with you receive a special discount.
- Arrange a special rate with a local business to offer employees a day of in-house massage therapy. You may find these same employees will seek you out later for additional appointments.
Above All, Treat Your Clients Well
Client loyalty is everything to a business. To get that, you need to treat all your clients with dignity, respect, and care. Do everything within your power to ensure client satisfaction.
Client satisfaction is the key to client loyalty.
If you make treating your clients well a significant business plan focus, you’ll see a solid, dependable return on that investment.
Learn More About Improving Your Massage Therapy Practice With NC Massage School
NC Massage School offers individualized training in massage therapy and special courses on managing a massage therapy practice. We take a holistic approach to education that encourages students to explore the personal development of mind, body, and spirit in a small, supportive environment.
For more information contact us at admin@ncmassageschool.com, send us a message or give us a call at (704) 896-2636.
